For the last 150 years, Ireland's greatest export has been its people. So, when he left Dublin at nineteen years old with $92 in his pocket, it was no surprise. Arriving in America, Brian Buffini had no connections and no safety net. Just a work ethic forged by a family that understood what it meant to have nothing — and what it cost to build something. What it meant to serve.
Brian's grandfather was a fifth generation painter in Ireland. Each day after completing a job, His grandfather would walk into the room, survey each wall, and assess the work done. He’d then walk over to Brian and ask, “Brian, can you put your name on it?” Brian knew that in their family business, the only acceptable answer was “Yes!” If there was ever a "no", it was understood the work would be redone, because the Buffini name would only go on work completed with the highest standards.
The paint job was what they got paid for, but the extra mile was how they built a business. His grandfather would then clean the windows and change the lightbulbs, because the paint job would look better if the windows looked new and the light was bright, and it delighted the customer. That's unexpected service. Something worth talking about. Worth putting your name on.
With these principles in his back pocket, Buffini went on to become one of the top real estate agents in the country and founded one of the largest business coaching and training companies in North America. He left people better for the encounter, by doing the ureasonable. And by doing so, his customers became his biggest source of marketing.