In one of his most memorable TV appearances, his persona is epitomized in this "I must be in the front row" Miller Lite commercial: https://youtu.be/DPh4iF76LbU?si=_6EIgkf9Tj2CoNvL
Jesus tells the story to be careful not to take the best seat in the house, for if someone more important than you shows up, you'll be humiliated and asked to move. Instead, sit in the cheap seats.
"Instead, take the lowest place at the foot of the table. Then when your host sees you, he will come and say, 'Friend, we have a better place for you!' Then you will be honored in front of all the other guests. For those who exalt themselves will be humbled, and those who humble themselves will be exalted." (Luke 14:10-11)